What are the virtues that make a brand's communications rise above the rest?
Originality, for one. Quality is another. But to truly work, and not end up as a vessel for overdone clichés, design that is honest to the brand consistently outlives the competition.
Namita Sekhar Design Studio is founded on a firm belief in integrity as a core approach to branding
and communication, and this shows in every aspect of our process from concept to production.
Since 2005, the studio has built a reputation for creating intelligent, exciting, and effective visual solutions that reflect the client's vision while being true to brand values - all through a reliable, timely,
and systematic approach.
Now, what can we do for you?
Brand Identity + Naming
Website Design + Development
Advertising + Print
Graphic User Interface + Mobile App Design
Exhibition + Event Design
To find out how great your brand can really be, contact us today.
Identity Design for Ador UPS
Revitalizing the image of Ador UPS - an Unlimited Power Supply offshoot from the 60 year old, well established power electronics company AdvaniOerlikon Ltd. - required a fresh, energetic identity. To this end a strong, bold logo using the concept of an 'A' formed by a star, connoting eternal light, was created. The lines zip around with energy that is always on the move, while the subtle gradients give the shape 3-dimensionality and a sense of depth. The logo was combined with the type from another presented option, while the slogan was chosen to reflect superlativity in providing a comprehensive solution.
Website Design for Ador UPS at www.adorups.com
Once the identity and branding elements were established, the website was designed as a portal for information about the company as well as a comprehensive online catalog for Ador's power supply products. The objective was to attain a balance between a target audience of retail consumers as well as large institutions and businesses.
Identity Design for the Batra Group
This identity was created for a family-run group that controls a portfolio of fitness related apparel and equipment brands. Several identities were created as options that would reflect the group's long history and its adherence to classic values. Eventually the client decided on an option inspired greatly by the family crest, which includes the group's motto in Devanagiri script. The new identity was accompanied by a subtle and classic palette of ivory, subdued gold, and grey, and a font that conveyed the gravity and history surrounding the group. The new visual identity has been incorporated into all aspects of the company, from stationery to office design and online presence.
Website Design for the Batra Group at www.batragroup.com
The website for The Batra Group was designed go with the minimal and classic feel of the identity. With subtle animation, the site reflects the company's offline presence as well with a focus on clarity, space, and transparency.
Visual Communications for Hush India
Over the course of a long-term design relationship with Hush India, I engineered a reformation in the brand's visual communications strategy, including everything from refining the company's corporate identity and brand tone, advertising campaigns to point of purchase collateral, in-house material, in-store and window displays, direct mailers, e-newsletters, website, and actual product packaging. In addition, I assisted the company's executives in systematizing their marketing efforts towards their target audience. The response to the new face of Hush's advertising communications was overwhelmingly positive, translating directly into an increase in footfall and new client inquiries. Above and following is a sampling of various pieces designed and produced for Hush.
Sunburn Festival 2009, Goa - Event / Stage Design
Coming on board as Creative Consultant and Designer for Percept D'Mark was a true challenge. The creative brief was 2 words long: Electric Circus. The timeframe: 1 month. From that point on, the project was a creative rollercoaster, which was appropriate for the final visual outcome, viewed by more than 10,000 attendees. I conceptualized, presented, and ultimately created set designs, graphic elements and a color palette that would be extended across 3 stages, umbrellas, flags, and more. The result was a visual sensation nothing less than a feast, with stages that were incomparable to anything before experienced at Sunburn - and the country.
The stage was designed to visually inspire the audience with small and large details, introducing the viewer to a fantasy world replete with creatures that referenced music along with trope circus characters, such as The Ringleader or The Acrobat. These characters inhabited a geometric world of triangles, some of which were left empty for both practical reasons (ensuring adequate passage of the tropical Goan winds) as well as to give the viewer a peek into the lush beachscapes and coconut trees that lay beyond the two-dimensional. A palette of bright carnival colors which leaned towards windsurfer neons, along with the sail-like shapes, ensured that that the circus elements tied into the coastal venue seamlessly.
Advertisement Design for Cryolor
A leading name in in equipment and services for distribution and storage of cryogenic gases approached me for the design of their monthly advertisements in a major industry magazine. After creating a visual language which was necessary to tie together all of the advertisements, I proceeded to create ads that reflected the overall theme of the magazine. The ads were very well received and commented on by the client and audience, leading to several other projects for the client such as online visuals and other marketing and exhibition collateral.
Android App Design for BetterThanCash by Idmission
This design was created for an Android-focused money exchange and coupon application from Idmission. Having already created the BTC identity specifically for use in the application, I extended the concept to the app and created a consumer-oriented graphic interface with some gravitas to reflect the fact that it is not merely a coupon app alone, but works in conjunction with bank accounts as well.
Website Design for DataProctor App by Idmission
This product-focused website for Dataproctor, a software and service provided by Idmission, is contained in a similar grid format as the umbrella site, however the palette and overall feel was expanded to provide a more end consumer oriented feel. The client's target audience for this site was vast, including institutions such as hotels and banks, and the site had to be able to explain in layman's terms how the product worked. The final design has a vibrant yet toned down palette in keeping with the product's logo, and creates an exciting backdrop in which the app could be showcased.
Website Design for Idmission
This website - designed for a company that builds software and logistical products for managing utilities, identification, and payment processes - showcases the company's various offerings in a clean, businesslike layout. The client wanted a design that would mimic that of a large bank, as most of Idmission's projects deal with large institutions and government departments. To achieve this end I created a strict rectilinear grid and restricted the palette to flat expanses of black, red, and grey, which went along with the company's existing logo. Color is provided by photographic imagery reflecting crowds and groups, which highlight the client's focus on identity based applications and softwares.
Social Network Design for Silicon Valley Bank
Having enjoyed a long and fruitful working relationship with Icosystem Corporation since 2005, I was approached by the company in 2012 to design aninterface that brought together several of the company's technologies in an expansive network site for SVB, targeted towards investors and start-ups. In keeping with the end client's industry and brand palette, I created a slick, minimal, efficient interface that put the most important information front and center, with expandable tabs for secondary information. The design assisted greatly in making Icosystem's software more accessible to SVB, and according to Icosystem, the project was accepted "in no small part" due to the design's extremely positive reception by SVB during presentation.
Graphic User Interface Design for Nike
I was subcontracted through Icosystem Corporation to design a graphic user interface for software that they were creating for Nike. We decided that the best approach to take would be to incorporate the recognizable aspects of the Nike brand into the GUI so as to immediately convey how well such a software would fit into their corporate structure. (contd. on next slide)
Graphic User Interface Design for Nike
(contd.) Hence, I used the familiar orange and grey palette along with contemporary and slick design elements that serve to enliven the user's experience. The design was well received by the Nike representatives and was slated to be included in the launch of the software at over 200 retail locations nationwide.
Graphic User Interface Design for the Kellogg Corporation
This user interface was subcontracted for a program that the Kellogg Foundation, established by leading cereal pioneers Kellogg, commissioned Icosystem Corporation to create. Having worked over several years (since 2004) with Icosystem, I was familiar with the kind of technologies they use to build their software, including artificial intelligence and agent-based modeling. Through discussions with the project managers and programmers, the above user interface was designed to appeal to an averagely computer-savvy audience, most likely guidance counselors and street-youth focused NGO workers in the United States. The aim of the software is to predict the outcome of an at-risk youth's career trajectory based on his or her prior social and educational background.
Identity for The Providore
This logo and the following website design is for a fine food and wine store in Pune. The client desired a logo that would be elegant and contemporary, and would convey what The Providore stands for to anybody passing by for the first time. The packaging budget had to be kept at a minimum, so a logo that could be screenprinted in one color onto white paper bags was necessary. To all of these ends I created a stark, clean, black and white logo that is at once stylish, appealing, and approachable, with a touch of whimsy in the replacement of characters with silhouettes - perfect for a place where food and drink are the focus, and with endless branding possibilities to extend to packaging and location decor.
Visual Communications Design for Submerge
As part of a three-year retainer position for Submerge, India's most recognizable name in electronic dance music (EDM) events and also the country's biggest online EDM resource, I designed several flyers, flash banners, newsletters, signages, and more. The challenge in creating these designs (...contd)
Visual Communications for Submerge Supernova Festival
(contd.) lies in the fast-paced deadlines that come with club event management, and the constant need for freshness that will capture an audience who is always on the lookout for visual stimulation - without resorting to graphic cliches. My unique penchant for vivid colors and, occasionally, intentionally kitsch visuals, lent itself naturally to such a task. The eclectic mix of samples on these slides convey how different each artwork is.
Website Design for London Business School Healthcare Club
The London Business School Healthcare Club needed a new website that would integrate information about its annual Healthcare Club Conferences as well as general resource about the club itself, along with updates, research material, and a means to join. The website had to be designed and built in such a way that it could be easily updated by club members in the future, and be presented in a professional and minimal way that would showcase the large amounts of information that needed to be present, such as event calendars and biographies of conference speakers. I designed a site with a signature red and blue palette that identifies the club as being part of LBS, and created a sophisticated look and feel that befits the nature of the client.
Identity for Wonderchef by Sanjeev Kapoor
Helmed by the celebrity chef Sanjeev Kapoor, the Wonderchef brand brings high-end, high quality international cookware brands such as Ballarini, Peugeot, and Hurom to India through retail stores, television sales, and DTH distribution. The brand had heretofore only existed as a logo, without any focused or cohesive visual communication strategy, and the fast-growing company needed a new identity to take forward through plans of product and retail space expansion. To this end, I created a complete visual identity that included a new logo, website, branding templates and guidelines, packaging, and retail store concept. Additionally, I created the concept of a 'Seal of Confidence' that would tie in Chef Sanjeev Kapoor's image and quality promise to Wonderchef-sourced products, without taking away from the individual brands themselves.
Website design for Wonderchef by Sanjeev Kapoor at www.wonderchef.in
To launch Wonderchef's e-commerce endeavors, I created an online presence on par with any high-end international kitchenware e-store. Using the brand palette from the new logo and additional color from photographic imagery, I conceptualized an interface that would be easily navigable from the landing page, with easy-to-find sections and spotlight pages for special offers. I also proposed the idea of including an As-Seen-On-TV section for users coming to the site via the Home Shopping TV channels.
Pnemonic for Sanjeev Kapoor's Seal of Confidence
The 'Seal of Confidence' concept was my solution to address the concern of ensuring that Chef Sanjeev Kapoor's name and image would be associated with any brand brought in under the Wonderchef umbrella, without tampering with any existing packaging from the imported product. By iconizing Chef Kapoor's face and including his signature, I made sure that changes to his real-life appearance would not affect recognition of his brand, and the visual treatment of the graphic also lent it an upscale quality that would be cohesive with the new Wonderchef material. FInally, the metallized look of the Seal gives it a 3-dimensional appearance that goes well with the promise of high production quality for cookware.
Visual Identity and Packaging for Ballarini products
The particular requirements of the Indian retail environment meant that certain imported products, such as Ballarini pans, needed to be repackaged in order to withstand the harsh and often dusty Indian climate that would affect the product appearance during transport and storage. Towards this end I often created packaging for several imported brands that extended the brand's existing visual identity.
Identity for Essenza products
Apart from Wonderchef, I also conceptualized a separate identity for a Wonderchef sub-brand that was created specifically for their electronic kitchen appliances. The client wished for the identity to go well with the other imported Italian brands that they were bringing to the country, especially since many of the products are designed in Italy. Under a tight timeline, I created a logo that conveyed the sleekness of Italian product design, with a recognizably Italian palette that lent itself well to the packaging I created later for the appliances.
Packaging for Essenza products
The packaging for Essenza appliances was designed to be minimalist yet approachable, with a whimsical effect created by repeated elements such as the illustrative red and green circles, and flat red, white and green expanses of color, contrasting with the appliance photos isolated on a white backdrop. I created the designs to be easily extended in-house, and included sets of minimalist iconography to make the products self-explanatory on the shelf.
Packaging for Sanjeev Kapoor Signature Series products
As part of the Wonderchef branding and packaging project, the need for packaging specific to Chef Kapoor's endorsed products came up. Sold mainly through the TV Home Shopping channel, these products needed to have a very clear connect to the celebrity chef. In order to achieve this, I came up with a blue and red palette that reflects the concept of honesty and clarity, using the watercolor-style icon I had created of the Chef's image to further drive home the point that these products are endorsed strongly by him. Additionally, I conceptualised the name "Signature Series" and used the Chef's signature wherever possible so that the product would, at all positions, reflect the celebrity endorsement.
Store concept design for Wonderchef
Part of the Wonderchef branding project included conceptualization and ideation for the client's planned retail store chain. In keeping with the bright and approachable feel of the new logo I had completed, I came up with a store design that relied on light wood elements, simple and clean shelving, cleverly concealed storage, a convertible cooking demo area, exposed brick walls, and large expanses of photography to add color to the space.
Website design Osian's Cinefan Film Festival
The team behind OCFF approached me to completely rehaul the design of their online presence, intending the site to eventually be on par with other major international film festivals in terms of content and presentation. Using the brand palette and elements of the Osian's logo to draw a parallel with this counterpart, I created a bright and bold interface that derived additional color and excitement from the film stills that made up the year's contenders.
iPhone App Design for P.L.A.N
My client for this project requested a slick, easy-to-use interface design for his iPhone App, which focuses on making plans with friends while taking into account the vagaries of the modern, young, Indian social scene. As the app itself had not been completed at the time of briefing, there was scope to rework the app's navigation flow and add features to address gaps in the UX. To this end, I first created an app wireframe for the client, and then proceeded to design over that structure for the most optimal user experience. The final look and feel of the app is slick, warm, savvy, and efficient - perfect for the intended app user.
Hoarding design for Clover Developers
With several major properties located across Pune, Clover Developers needed a set of impressive marketing collateral designed for their latest office building project, Clover Metropole. The company wanted to convey their pride in the building and several unique aspects of the project's design. Towards this end, I created several hoarding designs that boldly proclaimed the building's larger-than-life presence, focusing on and enhancing key parts of the architecture for interest value and branding the entire project with a cohesive, professional, and sophisticated appeal. This branding was further carried through an extensive project brochure and and e-marketing campaign.
Identity Design for RecipeMobile
The founder of a cellphone-optimized recipe website contacted me to create a simple, modern logo that would reflect the vegetarian and cellphone oriented nature of her website in time for an exhibition at the World Trade Center in Mumbai. She wanted the logo to appeal to a 20-40 year old audience, to look fresh and to match the red and green template of her current website. Upon her directions I also presented concepts that did not have an obvious cellphone graphic, which she ultimately decided to go with in order to use the identity for her catering business as well.
Ador Powertron, A Division of Advani Oerlikon Ltd. (Mumbai)
Audi Mumbai West (Mumbai)
Batra Group (Mumbai)
Clover Developers (Pune)
Dar Si-Hmad (Morocco)
DolmatConnell & Partners (USA)
Hush India Pvt. Ltd. (Mumbai)
Icosystem Corporation (USA)
London Business School Health Care Club (UK)
Marc Allen Inc. (USA)
Osian's Connoisseurs of Art Pvt. Ltd. (Mumbai)
Percept India (Mumbai)
The Providore (Pune)
Submerge Entertainment Pvt. Ltd. (Mumbai)
Sanjeev Kapoor's Wonderchef (Mumbai)
Tytan Organics Pvt. Ltd. (Mumbai)
VRV Group (Italy)
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Crafted with care by Namita Sekhar Design Studio. All rights reserved. © 2013